Web Analytics

Knowing the details of your web statistics in real time is one of the most important elements for a successful SEO campaign. To be able to analyze who is visiting your website, find out the trend of the pages visited or even analyze your top viewed pages is very important for your marketing. desme webtraffic analyzer™ not only provides all this information, but also gives you up to the minute detailed conversion information. Through these features you can analyze your conversion rate, average sales, your PPC campaign, and direct mail campaigns conversion rates---all under one software. This also gives you information regarding your users screen resolution, OS types, browsers etc. This helps our clients to design and maintain their website based on their audience, which is the most important factor.
Following are a few key features of our web analytics tool:

Real-Time Website Statistics

• Real-time reporting is an alternative to using a web log analyzer.
• Number of hits (page views and unique visitors) your web site is receiving by the hour, day, week, month, quarter and year.
• Statistics as to who has visited your site.
• Where your traffic is coming from: search engine placements, search terms from search engine optimization, links from other sites, or other sources.
• What pages are frequented the most.

Search Engine Marketing Reporting

• Track which search engines and key words drive the most traffic. With desme webtraffic analyzer™ you can easily generate search engine marketing reports.
• desme webtraffic analyzer™ provides keyword analysis to use for search engine optimization and search engine placement analysis.

Historical Reporting

• Website statistics about who is visiting your web site, including the browsers they use, which operating systems they run, what countries they are in and what languages they speak.
• What time of day people traffic your web site and when bottlenecks occur.

Analysis

• See how visitors navigate within your web site.
• See how many orders were placed by marketing campaign, search engine placement or other search engine marketing techniques.
• Graphical analysis of traffic trends.

Other Features

• E-mail notification when user-defined traffic volume levels are hit.
• Download reports in multiple formats, including Microsoft Word (tm), Microsoft Excel (tm), Adobe PDF, rich text format, comma separated values and tab-delimitated format
• Customize your login screen to show your favorite report or reports
• Add unlimited sub-accounts to your account to track multiple domains
• Email reports at any time in any downloadable format

Conversion Tracking Features

• Search engine marketing campaign tracking
• See how your email or pay-per-click campaigns convert to customers
• Track detailed visitor information for each transaction
• Conversion rate and order analysis
• Website statistics for user definable events, for example, trials, downloads, etc.