Search Engine Optimization and Marketing: Importance

Search engine optimization (SEO) and search engine positioning (SEP) mean the same thing - the art and science behind increasing web traffic. Search engine positioning is a combination of unique methodologies, algorithms, and complex formulas. A combination of these, plus the right online marketing strategy is the key to a successful search engine placement campaign. SEO is one of the most important elements for online marketing strategy. If your web site does not bring in quality traffic, then your online marketing campaign is not working properly. Your company is losing business! The goal for any online marketing is increased sales - and you achieve it by placing your web site on the top of the major search engines and directories. Studies show almost no one passes past the 3rd page (most cases the top 30 placement) of search engine results, so if your web site does not appear in those pages, your web site is essentially invisible!! Studies also show 95% of the web searches are done through the few top search engines (i.e. Yahoo!, Google, and MSN)

Take advantage of industry leading SEO services from desme to improve your websites ROI

At desme, we understand the SEO process and work side-by-side with our clients to learn their business in order to achieve their goals. We pay close attention to the ever-changing SEO industry. Our ultimate goal is to place our clients on top of all of their competitors by optimizing their website. SEO is all about marketing - not technology; it's a process, not a one-time project. We offer SEO to any size clients (from a simple few page web site to few thousand page e-commerce site). We supply our clients with a monthly traffic report and, reports of keyword popularity related to their business. We target the meaningful main search engines for positioning, instead of wasting time submitting you site to 2000 different places. However, submitting to search engines is not enough - positioning is everything, and we pay close attention to that. Next, search engine optimization ethics are crucial at desme - all of our work is presented in an ethical manner. We value the SEO industry as well as our client’s business. Web service providers that do not deliver ethical work will eventually lose both their clients and their place in the industry – and example is the practice is "stuffing" a particular keyword unnecessarily throughout the website - which is known as "spamming"or "spamdexing". What this does is give the website a high ranking temporarily. However, sooner or later the "spamming" is recognized by the search engine and the web site is penalized. This results in banning of URLs. Eventually, practice will end up costing more money for the web site owner. At desme our goal is not a quick fix - rather, we thrive for long term, permanent results.

desme complete online marketing campaign includes organic search engine optimization, SEO keyword research, pay per click campaign (PPC) management, directory submissions, link building campaign, and web analytics.