News

March   2007

Jacobson Group hires desme to redesign their corporate website and launch an online marketing campaign via SEO

Chicago-based Jacobson Group partners with desme to develop a new corporate website and search engine optimization campaign for the new website.  After reviewing multiple proposals, Jacobson decides to hire desme for their new website development project.  The project will require redesign of Jacobson’s current website at www.jacobosnonline.com  and launch an online marketing campaign for the website to increase its search engine visibility and improve the user experience via desme`s website usability service.  "This will be a great opportunity for desme to create an online presence for the Jacobson Group, which already has great brand recognition throughout the industry but almost zero visibility online." says desme`s CEO Enam Noor.  He added, "The current website needs both graphic improvement and functionality enhancement and desme has set a goal to launch the new site in less than 2 months."

About The Jacobson Group

The Jacobson Group was founded in 1971. Originally known as Jacobson Associates, the group provided professional recruiting services to the insurance and related industries. Jacobson quickly became the most highly regarded insurance-specific recruiting firm in the nation. With resolute commitment to delivering results, exceptional service and unparalleled expertise, we generated intense loyalty from clients and word of our success quickly spread.

During the 1980s, Jacobson built a solid foundation in our core business of professional recruiting services. Clients appealed to us to provide a greater range of solutions for their human capital challenges. We responded.

In 1993, Jacobson officially established Insurance Staffers. Our interim staffing division was formed in response to overwhelming demand for flexible resources. Confronted with a tight and increasingly costly labor market and frustrated by the inability of clerical firms to provide viable candidates, clients turned en masse to Insurance Staffers for high-caliber technical talent. We experienced exponential growth and expanded our service offerings to include higher-level Actuarial and Executive interim services and travel-based “SWAT” team solutions.

Constantly seeking to deliver comprehensive services with bottom line results, in 2003, Insurance Staffers underwent a dramatic transformation into a new entity – Jacobson Solutions. Jacobson Solutions has committed to the same standards of quality, responsiveness, effectiveness and integrity. Our strategic solutions division would offer a variety of integrated and talent-driven services, including interim talent, project solutions and consulting.

Meanwhile, Jacobson was also refining our executive search services. In 2000, Jacobson Executive Search was created to provide a more consultative approach to the acquisition of senior-level talent, such as C-Level Executives and Board Member positions. Long-tenured Jacobson leaders were asked to pilot our highly talented and specialized team of experts focused exclusively on executive search and selection.

Today

The Jacobson Group is dedicated to fulfilling the needs of the insurance, healthcare and financial services sectors through our three divisions:

    * Jacobson Associates: Our professional recruiting division offers thorough candidate sourcing services on a contingent basis for the entire spectrum of insurance and related disciplines.

    * Jacobson Executive Search: Our executive search and selection practice concentrates on personalized, committed value-added partnering and consulting for complex, specialized and sensitive executive searches on a retained basis.

    * Jacobson Solutions (formerly Insurance Staffers): Our strategic solutions team specializes in high caliber interim talent and project-based consulting and tactical support.

About desme

desme is a Chicago based web technology solutions provider that offers: website development, ecommerce shopping cart integration, custom database driven software development and search engine optimization (SEO). We also offer corporate identity development and logo design.