Home » Case Studies » Search Engine Optimization » Increasing Online Visibility
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Company Overview
With over three-hundred agents in the local Chicagoland, Sussex and Reilly boasts its presence as the largest brokerage for Century 21, making this real estate powerhouse 8th in the nation. As one of Chicago’s largest residential real estate firms, proficient marketing and team management are always an expectation. Sussex and Reilly is dedicated to creating teams of agents working diligently to provide the best service possible to both buyers and sellers. While the company already had a strong national presence, their goal to increase sales through visibility was reliant on the structure of their website.
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Project Overview
In 2006 Sussex and Reilly came to desme in need of assistance, specifically in search of increasing the company’s online visibility and their website’s conversion rates. After an extensive evaluation period, desme analyzed the situation in terms of online visibility and also usability. Advising that the client completely restructure the customer front-end and create a lead management system with server setup infrastructure, desme addressed all of their multibillion-dollar client’s needs. With the help of desme`s unique talents, Sussex and Reilly was able to exceed their ideal service expectations through cutting-edge technology and thoughtful, personalized attention to each customer after recently completing the revamping and revitalizing of website.
Results
Initially the website had only 12 pages indexed by Google. Within the first 2 months of launching the new website the total number of pages reached over 7000 and continues growing. The following chart shows the amount of increase between the last month of Sussex and Reilly’s in-house campaign versus the second month of results after desme SEO implementation:
Visitors +52%
Search Engine Referrals +146%
Search Terms +176%
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