We interviewed 6 firms but desme was the only one willing to think out of the box.
Charles Butler- The Charles Collection Inc.
Client Success
- 780% increased sales in 84 days
- 1300% visibility increase for a national brand
- Savings of over $25,000/month for a client's online marketing campaign
- 300% increased sales in 2 months
Home » Case Studies » Search Engine Optimization » Online Marketing Campaign
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Company BackgroundEstablished in 1984, this army surplus store is one of the most high traffic website in the military surplus industry. This company had their first website back in 1995 and since then has had multiple version of their sites. Being the official supplier to the U.S. Department of Defense, offering a technologically advanced website was essential.
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Project OverviewWhen desme was contacted, there were 2 major difficulties with the project:1.The complexity of the project (there are some 5000 plus product for this online store and also the combined major keywords are searched over 100,000 times per month) 2.The time table to finish the job-ONLY 30 DAYS! desme Solutionsdesme broke down the project into 2 phases:
1. To finish the backend data entry capability as soon as possible. (This allowed the client to start entering data while desme was developing the rest of the website) 2. To develop the storefront with complete search engine optimization while data entry was going on. Resultsdesme finished the backend programming at a record time 10 days, which gave the client close to a month to finish entering data- so when the site went live almost all the products were already entered. In 3 weeks from the start date, desme finished the complete store front with payment gateway.The client was able to transfer to their new site, without any downtime of service and was able to start selling within minutes of transfer. With desme’s proven SEO campaign the site quickly obtain top rankings on very competitive keywords such as “Army Surplus” (#2 Google out of 9.4 million pages), “Army Supply” (#1 Google out of 56 million pages), “Army navy surplus” (#2 Google out of 16 million pages), and “Military Supply” (#1 Google out of 94 million pages). All these top ranking resulted an increase of 288% in revenue in less than 2 months. |
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