Social Media

A blog post about the effectiveness of press releases in the age of Social Media Networking and tagging sites. Social Media/Tagging and Social Networking sites are redefining "community" in ways that are still being worked through by online marketers. One of the major differences between the "Social" sites and old School "communities" are the audiences that use them.

I have read quite a few articles making predictions about the SEM industry for 2008. There has been a lot of discussion about the Google purchase of DoubleClick as you will see by my predictions below I'm not a big believer that Google can do any better than anyone that has preceded it in the display advertising biz.